Bill Wyman

The strategic challenge

Ripple Records tasked Submerge with creating an eCommerce store and digital archive for Bill Wyman, musician and former bassist of the Rolling Stones.

Ripple Records and former Rolling Stones bass player Bill Wyman wanted to modernise their website, launch an ecommerce store and create a digital archive charting Bill’s lengthy career as a musician, photographer and author.

The site needed to not look ‘just another website’ – with a multimedia kiosk-style approach needed to allow fans to explore a curated collection of Bill’s memorabilia and explore his musical career spanning decades.

Our approach

Submerge worked with Bill, his management company Quietus and his record label Ripple Records to design, develop, code and launch a new, highly visual website with an e-commerce store providing access to Rolling Stones merchandise, streaming video, audio and ticket sales.

We created a new, high-bandwidth multimedia site celebrating Bill and the Rolling Stones. We developed a complete end-to-end ecommerce store and ensured it met demanding SEO standards to reach a global audience of Rolling Stones fans. It launched in 2021.

We used WooCommerce as the store engine, hosting a range of merchandise including Bill Wyman clothing, signed albums, prints and memorabilia.

The site called for lots of interactive elements to be custom-developed, including a full multi-decade interactive timeline of Bill’s musical career – known as the Bill Wyman Archive. This provides up-close, never-before-seen photos of legendary items from Bill’s time with the Rolling Stones, including amps, bass guitars and clothing.